Case Study


Personal Trainer Website Re-Design

Feeling tired, moody and out of shape? Admittedly that’s how I was feeling when I first met personal trainer Gam Sassoon. Gam had seen my work and reached out to me as he needed a developer to improve his sales page that he’d made himself using Elementor for WordPress. After auditing his website, SassoonFit, we both agreed that his entire site could do with an overhaul if he really wanted to achieve the sales figures he was after.

When analysing Gam’s existing website, it was clear that a new colour scheme needed to be implemented, as there was a huge clash between colours which made the content difficult to read. Using the blue from his SassoonFit logo, we established a simple colour palette which stands out & can be used with the rest of his branding.

The main reason why Gam hired me though was to update his sales page(s), as he was looking to sell a range of personal training packages, of which he could charge his clients on a monthly basis. We were able to set up subscription-based products on WooCommerce, which was linked to his Stripe account and would automatically charge the client every month – until cancellation.

During the project we also set up an email opt-in where users can sign up to SassoonFit’s newsletter, and in return they would receive an email with a useful PDF attachment related to health & fitness.

You can watch Gam’s video testimonial below:

Overall I am very happy with the results of the website, and I’m glad that Gam reached out to me. He knew that he wanted to take his business to the next level, but he wasn’t 100% sure on how to achieve it, which is true for the majority of my clients, which is why I’m always more than happy to make educated suggestions based on my own experience and knowledge – both as a online marketer and an entrepreneur.