Category: Marketing

How To Increase Perceived Value Today! (4 Simple Ways)

I was recently watching one of Alex Hormozi’s YouTube videos in which he offered a brilliant explanation of how you can increase the perceived value of your products and services. I figured that I would relay that information to you, in my own words, to help you understand how to improve your offers, increase your prices and make more sales, consistently. Wondering how to increase perceived value and sell like crazy? The answer is to create an

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How To Ask Clients For Referrals (You’ll Hate The Answer)

I was a bit stuck on what to write about today before I suddenly received a text from an old client, telling me that he had someone interested in my services. It got me thinking. Wondering how to ask clients for referrals? Simply put, you don’t. If you want your clients to refer you new business then they must be willing to do so without being asked. If you consistently over-deliver for your clients, they will speak

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How To Remove Ghost Followers On Instagram (And Increase Your Engagement Rate)

In this article, I’m going to teach you how to remove those inactive “ghost” followers that are just killing your engagement rate, and get your content ranking at the top of people’s feeds (again). What Are Ghost Followers? Although there’s no official definition of what a “ghost follower” is, I would define it as being a follower who hasn’t engaged with any of your content for at least a month or so. Such engagement would include everything

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Here’s How I Doubled My Impressions On Pinterest Overnight

Despite Pinterest being one of the greatest sources of traffic for inspired bloggers and infopreneurs, it can get pretty depressing when your pins fail to get any impressions (a.k.a. views). This can be a common occurrence, especially if you don’t know what you’re doing. Yet I did know what I was doing and I was still struggling. Despite once having over 1 million monthly visitors on my Pinterest account a few years ago, I’d since neglected the

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Do NOT Use Instagram Engagement Groups & Pods (Here’s Why)

Did you know that I used to run my own engagement pods back in the day? If you’re not sure what these are… An engagement pod is a group filled with Instagram users that will collectively share and engage with each other’s posts. The purpose of this is to con Instagram’s algorithm into thinking that your content is really good and that it should push your posts to the top of people’s feeds – or even the

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This Simple Idea Transformed My Pinterest Overnight

Not gonna lie, I was really struggling with Pinterest. It’s not that I find it difficult, as I have been highly successful on the platform before. In fact, I once managed to get over 1 million monthly visitors at one point. No, the problem that I had was that I hated how my pins looked. They didn’t resonate with me nor my brand. As a consequence, the design process became a chore and I fell out of

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The Biggest Mistake I See On Instagram (And Social Media)

The biggest mistake I see on Instagram is when content creators either follow or engage with someone, purely with the mindset that it’s going to benefit themselves in the long run, rather than interacting with those people because they genuinely want to. Whether that be because you actually like their content OR you actually resonate with them as a person. It’s the same reason why some creators will spread themselves so thin, over a dozen different social

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How To Give More Value On Social Media (And Gain Raving Fans)

If you’ve been in business long enough then you’ve probably heard the term value being thrown around like plates at a Greek wedding. But what does value mean? And how can you actually give value to your followers? Well, a quick Google search will tell you that the word value refers to… “The regard that something is held to deserve; the importance, worth, or usefulness of something.” But what does that mean when it comes to your

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7 Simple Ways To Increase Your Email Engagement Rate

Wanting to turn your email list into a money-making machine? If so, you need to be wary of your engagement rate AND make a conscious effort to increase it wherever possible. This article will explain exactly how to do that. Engagement rate is a combination of your email’s open rate, click-through-rate (CTR) and conversion rate, all of which are crucial when trying to monetize an email list. Aside from wanting to make more money, you’ll want to

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The Best Comments To Leave On Instagram To Get More Followers

Have you been wasting hours engaging on Instagram and still struggling to get more followers? Well luckily for you, I’m going to teach you how to write the best comments to get you more followers on Instagram, as well the mindset you need to have when leaving such comments. The best comments to leave on Instagram are the ones that are personal, genuine, selfless and full of value. That value can be provided in the form of

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